Monday, November 5, 2018
When your employer groups are preparing for open enrollment you may think about how you want them to educate their employees on the benefits you are offering. When your groups are busy, informing employees about their benefits may be something that falls through the cracks. However, by designing a solid communication plan in the beginning to help employees understand their benefits, the open enrollment process can be much easier— but only if hurdles such as information overload and demographic differences are cleared along the way.1
This is where technology can help, especially videos. They are most effective when they are used to explain complex topics that can be greatly aided through the use of animation, illustration, narration or when needing to convey emotional-type content.2 Across all generations and different types of employees, there is a desire to get some education via video.3 A consumer behavior survey by HubSpot showed that 62% of their users report viewing videos entirely, compared to 44% who read an email from start to finish.4
Additionally, videos can be accessed anywhere, anytime, making it a convenient and easy option for both you and your groups.
A 2017 study of employee benefits video response rates conducted by Houghton, Mass.-based Flimp Media found:
We have provided an entire video library to help educate your groups and their employees on American Fidelity Assurance Company’s benefits and services. Visit americanfidelity.com/videos to explore. To share, click on the video title, copy and paste the URL from the browser into an email, and select send.
Another way to present this to your contacts is by emphasizing how communicating with employees in a way they can understand will not only benefit them, but the group’s interests overall. Effective workplace and benefit communications drive employee understanding, builds trust and increases action and engagement, which positively impact tenure, productivity and interaction.6
1Employee Benefit News: Open Enrollment Success Depends on Good Communication, December 5, 2016
2Society for Human Resource Management: Ready for Prime Time? Using Video in Benefits Communication; May 31, 2017
3Employee Benefit News: 9 Rising Trends in Voluntary Benefits, March 5, 2018
4Employee Benefit News: Technology for Benefits Communications; What are you waiting for?, June 21, 2018
5Society for Human Resource Management: Ready for Prime Time? Using Video in Benefits Communication; May 31, 2017
6Employee Benefit News: 6 Steps to a Great Benefits Communications Plan, July 6, 2017